Privacy Notice

Cumberland Innovations LLC and its affiliated companies (collectively, “Cumberland Lab”, “we”, “us”, or “our”) are committed to transparency in the collection and use of your personal information.

This notice (the “Privacy Notice”) sets forth a description of how we collect and use personal information, and the circumstances under which we may share this information. This Privacy Notice also describes your data protection rights, including your right to object to some of the processing which we carry out. More information about your data protection rights and how to exercise them is set out below. This Privacy Notice applies to all visitors to our website, located at (the “Website”).

Collection and Use of Information

Information That You Provide: we may collect and use the personal information such as your name, address, email address, signature, and other information that you provide in connection with the following:

  • Visiting our Website;
  • Contacting us with a comment, question or complaint.

Communications: You may request to receive communications about us and our products and services from us, through our Website or connect with us on third party websites (including through social media sites). If you signup through our Website or request to receive communications from us, we collect certain personal information (such as first and last name and email address) which we use to send you email and other communications to keep you informed about our events and to tell you about products and services that may be of interest to you. You can ask us to stop or start sending you such marketing messages at any time by writing, electronic messaging or calling us.

Contact Information: When you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, phone number and email address) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. If you interact with us through social media or other channels we may store details of these interactions.

Automatically-Collected Information: In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system, average time spent on our Website and how you are using our Website. We use this information to help us understand activity on our Website and to monitor and improve our Website. We may also collect information from your digital devices so as to perform checks required to meet our regulatory obligations; for example we may identify your IP address in order to ascertain and verify your residency status.

Information Collected with Consent: When we are required to do so by law we may obtain consent to collect and use certain types of personal information (for example when we place cookies on your devices or browsers). If we ask for your consent to process this personal information you can withdraw your consent at any time by using the details at the end of this policy.

Disclosure and Transfer of Information

We do not transfer, sell, rent, trade or otherwise disclose your personal information, except as described in this Privacy Notice. 

Where we process contact information and analytics data provided by using and visiting our Website, we do this for as long as you are an active visitor of our Website and for three (3) years after this or as we are required by law.

Where we process personal information for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.

Your Rights Relating to Personal Information

You have the right to access (ask for a copy of your personal information), update, correct or delete your personal information in our custody and control, and restrict (stop any active) processing of your personal information, subject to certain exceptions prescribed by law. You may request access, updating, deletions and corrections of inaccuracies in other personal information we have in our custody or control by emailing or writing to us at the contact information set out below. You may also obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller. We may request certain personal information for the purposes of verifying your identity when seeking access to personal information records.

In addition, you can object to the processing of your personal information in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.

Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time.

If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred.

Cookies and Additional Information about our Website

Cookies: Our Website uses a technology called “cookies”. A cookie is a tiny element of data that our Website can send to your browser, which may then be stored on your hard drive so our systems can recognize you while you are using our Website when you return. We use cookies:

  • Session Management: On the pages on our Website where you are prompted to log in or that are customizable. If you have registered with our Website, these cookies (1) may let us know who you are, (2) may be necessary to access your account information (stored on our computers) in order to provide personalized services, and (3) will provide us and our service providers with information that we will use to personalize our Website in accordance with your preferences and interests.
  • Analytics: We and our service providers (such as Google Analytics) also use cookies to help us understand our website activity and to improve our Website. For more information about Google Analytics, see Google policies

You can manage your cookie preference by using our cookie consent management solution accessible below. However, if you decide not to accept cookies from our Website, you may not be able to take advantage of all of the features of our Website.

To opt-out of using non-essential cookies on this Website, please click here.

Tracer Tags & Web Beacons: Our Website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on our Website. These tracer tags are used to help us optimize and tailor our Website.

Do Not Track Signals: We use analytics systems and providers that process personal information about your online activities over time on our Website, but not across third party websites or services. These systems and providers may provide some of this information to us. Our Website also recognizes “do not track” signals or similar mechanisms of most web browsers, and we will comply with such requests as required by law.

Third Party Websites

Our Website may contain content and links to third party websites that are not owned or controlled by us. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our Website and go to another site. During this process, another entity may collect personal information from you, and that collection is subject to the third party’s privacy policy/notice, so please refer to those third-party privacy policies/notices to understand how those parties may process your personal information.

Social Media

We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture and gender) to deliver the content or as part of the operation of the Website, plug-in or application

Use by Minors Prohibited

The Website is not designed or intended for use by children under the age of 18, and we do not knowingly collect information from children. If you are under the age of 18, do not use the Website.

Updates to the Privacy Notice

We may update this Privacy Notice from time to time to reflect changes to our privacy practices. We encourage you to periodically review this page for the latest information on our privacy practices, and any use of our Website after any updates constitute your acknowledgement that you have read the updated Privacy Notice.

Contact Us

Please contact us if:

  • you have any questions or comments about this Privacy Notice;
  • you wish to access, update, and/or correct inaccuracies in your personal information; or
  • you otherwise have a question or complaint about the manner in which we or our service providers treat your personal information.

You may contact us by email at or by mail at the following address: Asia Square Tower 1, 8 Marina View #32-05, Singapore 018960.